Looking to improve your Google rankings in 2021 but not sure where to start?
There are more than 180 different factors that affect how your website appears in Google search. for SEO newbies it can be difficult to know where to start and what are the elements that you should be focusing on for your search engine optimisation. While the list of important SEO ranking factors would take a long time to put down on paper, we have put together a list of mistakes that you must avoid in order to give yourself the best possible chance of ranking on Google in 2021.
- Keyword Stuffing
keyword stuffing is the number one on page mistake that Adelaide SEO report seeing when they do an audit of a website that has worked with a low-quality SEO company in the past. While it is good to use your target keyword on the page there is a fine line between using it and overusing it for the sake of trying to manipulate your Google rankings.
- Low Quality Backlinks
backlinks play an essential role in the way your website appears on Google. That being said, you do not want to conduct backlink building that is going to affect your organic search ranking. Before you jump on a cheap site to purchase some links, it is a good idea to read up about the important difference between high quality and low-quality links. If you decide to purchase low quality links, there is a very good chance that you will end up with a Google penalty or that your website will be excluded from Google altogether.
- Copying Competitor Content
it can be very difficult to write original content given the sheer breadth of information that is available online. that being said, it is never ok to go onto a competitor website and simply copy their content and pass it off as your own. you need to ensure that you are writing original content that does not encroach on any other companies copy right.