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How search engine optimisation is done

Introduction

After knowing how search engine optimisation works, the next important step is knowing how it’s done. When it comes to SEO, every day is a learning day. This is because SEO is a continuous and ongoing process. SEO is divided into many services. A few of those are keyword search, link building, enterprise SEO audit and technical SEO. All the four facets are very important and non should be ignored. To have a clear understanding of each facet and why they are important, here is a discussion about them

Keyword search

This is simply the process of finding what customers have been searching for. Apart from that, it is also finding out how much traffic those words can send your way. Keywords can be words and they can also be phrases.

  • Finding keywords

To be at the top of SEO services London UK, it is very important to know what your customers are looking for. Unless you know what, your customers want, there is no possibility of coming up with a page that will appear on top searches. Search for words and even phrases that better describe your industry.

  • Look at the traffic potential

After finding keywords that resonate with your industry, the next important step is to look at the traffic potential of the words. At the end of the day, you should only settle for keywords that will potentially drive a lot of traffic your way.

  • Ranking difficulty

Check the ranking difficulty of the words before making use of them. Even when a keyword is directly linked to your industry or business, it is not always very simple to get them ranked. The number of relevant and prominent pages that are ranked at the top will determine whether the keywords are worth it or not. For help with the ranking difficulty, hire SEO services in London, UK

Conclusion : After knowing the basics of search engines, the next important thing is trying to know how the whole thing is done. Search engine optimisation is all about keyword search, it is about on-page SEO, link building, and technical SEO among other things. In a keywords search, you find words, check the keywords’ traffic potential, and the ranking difficulty. When it comes to on-page SEO, concentrate on matching search intent, settle for a descriptive URL, and optimise images. When it comes to link building, use the skyscraper technique, and guest blogging among other techniques. In technical SEO, you need to find a way to help search engines find and index your website.